Hey Girlfriends!
Okay, so I'm kind of into this whole
"magic moments" thing lately...
You know, the whole concept that true
happiness is made up of the "magic
moments" we experience in our lives...
...and why it's so important to slow down,
and "live in the present" so you can
actually have more of these moments and
appreciate them while they're happening.
For example, recently my husband
and I (and the baby) went on a spectacular
hike through the Charmlee Nature Reserve
- a 524 acre park overlooking Malibu and
the Pacific Ocean.
Arriving at the top of the bluff
overlooking the ocean and sitting in
my husbands arms, holding our beautiful
2 year old baby boy as the sun set was
a truly magic moment for me (it was
like something out of a movie).
I feel so grateful for so many things in
my life, and this was on of them.
I'm glad I was able to consciously
"record" and "store" it in my mind...
The reason I'm sharing this with you is
because YOUR ENTIRE WEDDING
EXPERINCE should have lots of magic
moments too!
You know, totally fun, special and
memorable moments...
...but you need to think about "the magic
moments" you'd like to have AHEAD OF
TIME, because it all goes by so fast!
So ask yourself questions like...
"What magic moments do I want to have that
I'll never forget?"
"Who do I want to share them with me?"
Write down your answers...
Trust me, the more you think about these
things ahead of time, the better chance
you'll have of making them come true and
enjoying them, so I encourage you to do
this right away.
Promise you will?
Great!
Now that you're sufficiently inspired to
start your week, here are some great money
savings tips for you...
Enjoy!

****************************
*** Discount Designer Shoe Stores! ***
"Dear Stephi:
I've been receiving your Wedding Tips
newsletter for some time now, and your
money saving techniques have really opened
my eyes.
I'm in the very early stages of planning -
we haven't yet nailed down the date
permanently. I was really worried that I'd
be completely stressed out over my budget,
but I feel I'm already ahead of the game,
just because you've let me in on all the
"secrets" to not getting taken on my
wedding day.
I just wanted to share one of my finds with
you, and all the brides who receive your
letter. I'm a hopeless romantic who dreams
of a classic Cinderella wedding, and every
Cinderella must have her "glass" slippers.
I started out searching online, and found
only high priced shoes I couldn't even try
on before buying. While I could try on shoes
at the big department stores, the sticker
shock was enough to drive me away.
Then someone told me about discount
designer shoe stores in my area. In no time,
I located a shoe store that offered more than
a dozen designer Cinderella styles for a
fraction of the cost. I found the shoe of
my dreams, without the bad online photos,
or pushy department store salespeople.
Discount designer shoe stores are popping
up everywhere, and I advise every bride to
look there first. These stores are usually
in better locations than just at the mall,
and have better hours as well. I hope this
info can help other brides out there!
Keep up the great work, Stephi! You're
providing an invaluable service, and I can't
begin to thank you enough."
Michelle
Medina, OH.
>>> MY COMMENTS
Way to go girlfriend! You obviously "get it."
Like most brides, I'm sure the first time you
"opened your eyes" was when you started seeing
all the outrageous wedding prices out there!
Your success, however, demonstrates just how
easy it is to wash away the initial jitters
with the help of a little "insider information"
and the confidence to use it.
I've seen over and over again that the most
important key to achieving a dream wedding on
a budget lies in a bride's BELIEF SYSTEM...
What I mean by this is - Unless you approach
your wedding planning "believing" that YOU'RE
IN CHARGE (not the vendors) and YOU
ALWAYS HAVE ALTERNATIVES, you're in
big trouble and will definitely spend more
than you have to.
It's actually amazing how many brides throw
away wedding dollars just because they're too
lazy, too scared, or too inexperienced to
"ask for what they want" and to "keep looking"
until they find it (Yes, even if that means
meeting with 10 photographers until you find
one willing to do it for your price and let
you keep the negatives).
Your discovery that you could find perfect
shoes for your big day at a discount designer
shoe store is a great example of what I
recommend in my book - seeking out "Non
Wedding" alternatives to what you need since
any product or service with the word "wedding"
attached to it is usually marked up 25-300%.
In fact, I also bought my shoes at a discount
designer shoe store for a fraction of the
cost of "wedding shoes".
An additional benefit of doing this, especially
if you're having an outdoor wedding like I did,
is you don't have to worry all day about
ruining them the way you would if you were
wearing a pair of Manolo Blahnik's!
Thanks for sharing and keep up the great work!
*** One Cream Puff Per Person? ***
"Dear Stephi,
Could we get some more info out of "Angela"
of Peachtree City, GA re. the cost of food
for her wedding?
$275.00 for FOOD? What is she serving them:
one cream puff per person? Really, I Want
to know!
I find this ridiculous - how many people is she
serving, and what is she serving them?????????
We've just got to assume that pricing is going
to differ depending on what area of the country
you live in.
I know for a fact that eating out/catering in
Connecticut costs a lot more than eating out
in GA or TX or anywhere else "down south", for
that matter.
So far, the research I've done has shown that
the MINIMUM cost (from "soup to nuts": hors
d'oeuvres through dessert including 3 hours
open bar-at a local restaurant) is ~$45.00 pp.
The average price range I've seen so far at
local restaurants and Inns is ~$45.00-$125.00
pp.
So to feed the 85 or so persons I plan on
inviting to my wedding would be a minimum of
: 45x85= 3,825 + 230 (tax) + 689 (gratuity)=
$4,744.00.
Is this unusual or outrageous? Do you know
the markup on restaurant food & liquor? How
much negotiating room do you believe I have?
Btw, Steph, I purchased your kit 2 days ago
and am in the process of reading it cover to
cover!
"Hungry" for info in CT."
-Rebecca Deeley
West Hartford, CT
>>> MY COMMENTS
First of all, you're 100% correct - prices and
"taste" will differ significantly from
Peachtree, Georgia to Connecticut!
Second, your pricing sounds "typical" for
Connecticut, though you DEFINITELY can find
and/or negotiate better.
You just need to find your "leverage" and push
the right buttons with the vendors and you'll
get exactly what you want (see chapter 6 of my
book for more details on how to negotiate like
a goddess!).
The thing I want to focus on from your comments
though is something I literally see every day
from brides who write me, and that is - You
simply have NO CLUE what things should cost,
what markups are "okay", how much room there
is for negotiation etc.
This is due to NO FAULT OF YOUR OWN...
after all, you've never planned a wedding
before, so why should you know any better?
The problem is, we're talking about spending
BIG BUCKS here and negotiating with
professionals who have WAY MORE
experience in this area than you do
(disadvantage you!)...
...AND you're probably not approaching this
the way you would if you were running a
business, right?
Additionally, if you're like the typical bride
(an easy target for the greedy, overpriced
wedding vendors out there), I'll bet you:
A) Probably don't like to cause conflicts
(e.g. It's more important that people think
you're NICE than it is for you to GET YOUR
WAY).
B) Probably worry about "bothering people" by
taking up too much of their time or asking too
many questions
C) Probably Don't feel comfortable saying NO!
Now, if you've been reading my newsletters,
you should already know that there's No such
thing as "normal".
What's normal for a bride in Peachtree, GA or
even for a bride around the corner from you is
quite irrelevant.
What is "normal" for you is whatever YOU
BELIEVE is reasonable and possible.
So here are specific instructions to follow
(rinse and repeat as many times as necessary):
1) You MUST approach your wedding planning
like you would a business (pay attention to
contract details etc.)
2) You need to "Bother" people, take up their
time and ask lots of questions
3) It is imperative that you embrace "Conflict"
and say "No" to their offers and tell them you
need a better deal (it will actually earn you
respect instead of letting people walk all over
you because they perceive you as a pushover)
4) You can't just be "nice"...you need to be
"nice and assertive"
5) Remember, it's your money, so act like it!
Never apologize for wanting a good deal. There's
no such thing as "normal" when it comes to how
much YOU SPEND on YOUR very unique
wedding.
Now go out there and do yourself proud...
And please keep me updated on your successes!
*** Can I Negotiate Package Deals? ***
"Stephi,
Your book is great so far!
Right now what I'm struggling with is this -
every time I find a nice location, they always
have some insanely expensive package deal which
includes a site fee of $3,000 and up as well as
a per-head fee of $120 or over. They always
have in-house caterers which you MUST use,
18% gratuity, etc.
It always adds up to $20,000 and more, which I
think is a screaming ripoff.
I don't want to mortgage our future just to have
a nice wedding - how would you apply this
technique with package-deal people like these,
or do you bother at all?
I negotiated one down from $130/head to $120/head,
but I still couldn't afford that.
Any advice would be appreciated!"
Natalia Lincoln
>>> MY COMMENTS
First off, If you're planning to spend anywhere
near $20,000 on your location, then you should
have A LOT OF LEVERAGE to negotiate!
Likewise, it's often possible to "break the
package" (though not always) and here's how you
go about doing this:
Begin by reminding yourself that you're spending
the money, so you're in charge.
These vendors want your money and almost always
have some point of "leverage" which you need to
find...
Maybe it's a particular time of day, day of week,
time of year when they're less busy...
Or maybe they'll be enticed by referrals of other
business you can send their way...
Or even services you can offer totally unrelated
to your wedding...
Whatever the case may be, you need to ask for
what you want act like they need earn your
business (not vice versa).
For example, here are three different ways you
might approach a vendor to save money...they're
all variations of what I call the "instant
discount technique":
SUGGESTION 1: Breaking the Package
"Hey, I think your location is great. "Package A"
is the closest fit for my needs, but I'm working
on a really tight budget and see a few things I
don't want or need in the package.
I'd like you to put together a "customer quote"
for me on "Package A" MINUS "this, that, these
and those".
If you'll do that for me by Monday and can come
closer in price to some of the other sites I'm
looking at, you'll have a much better chance of
earning my business."
SUGGESTION 2: The Direct Approach
"Your location is really nice and I would love
to give you my business, but since I'm expecting
200 guests, I need you to be more flexible on
your pricing to meet my budget. If you can do it
for X per person (including rentals), I'll sign
a contract with you on the spot."
SUGGESTION 3: The Open Ended Approach
"I love your location, but simply can't afford
it on my budget. Since I'm expecting 200 guests,
are you willing to be flexible on your pricing?
*Note: They'll almost always say "yes" to this
kind of question and then you can follow up with
something like, "Great... why don't you go ahead
and "sharpen your pencil" and let me know what
you can do.
In all three suggestions above, if they say yes
or make concessions (and in most cases they
will), you've just succeeded at achieving an
"instant discount"... not to mention some
serious savings!
And If they say no, then ask them if there's
any other way they can be flexible to meet your
needs (e.g. Friday or Sunday? An Afternoon
instead of evening? etc.).
Just think of the whole process like a game of
"tug of war". Your goal is to pull them to your
side, and I promise you it's easier than you
think if you just make a slight shift in your
attitude start acting like you're in charge.
Okay, gotta run...
I'll write you again soon.
Your friend,

Stephi Stewart Weddings, Inc.
311 N. Robertson Drive #114
Beverly Hills, CA 90211